معرفی
Cathrine Jansson-Boyd is a Professor of Consumer Psychology at Anglia Ruskin University's Faculty of Science and Engineering, specializing in tactile perception, sustainable consumption, and product aesthetics. She leads the MSc in Consumer Psychology and teaches at undergraduate and postgraduate levels.
- Principal Fellow of Advance HE
- Member of the Society of Consumer Psychology and American Psychological Association
- Review Editor for Frontiers in Psychology
Her research bridges sensory psychology with consumer behavior, focusing on how tactile and visual cues influence product evaluation, strategies for reducing food waste, and the psychology of sustainable consumption. She has secured significant grants from organizations like WRAP, Unilever, and the European Regional Development Fund.
Recent publications emphasize interdisciplinary approaches combining neuroscience with marketing, tactile influences on food choices, and environmental psychology. She actively supervises PhD students and consults for global companies and governmental agencies on consumer behavior.
- Keynote speaker at international conferences (Association for Psychological Science, European Congress of Psychology)
- Regular media contributor to BBC, The Economist, and Psychology Today
Anglia Ruskin University's Cognition Group and the Centre for Mind and Behaviour form her primary research affiliations. She has previously held positions at London Metropolitan University, Birkbeck, and London School of Economics.
