معرفی
Cathrine Jansson-Boyd is a Professor of Consumer Psychology at Anglia Ruskin University (ARU), located in Cambridge, UK. She holds a prominent academic role within the Faculty of Science and Engineering and the Psychology, Sport and Sensory Science school. Her research focuses on tactile perception, sustainable consumption, and aesthetic evaluation of products and environments. She is a leading expert in consumer neuroscience and has authored influential textbooks such as Consumer Psychology and Consumer Neuroscience: Theory and Application.
- Research Leadership: Director of the MSc in Consumer Psychology program and a member of the ARU Centre for Mind and Behaviour.
- Teaching: Delivers courses on consumer analysis, consumer psychology, and cyber psychology at both undergraduate and postgraduate levels.
Her research has explored tactile influences on product evaluation, sustainable consumption behaviors, and the psychological underpinnings of consumer decisions. Notable grants include projects funded by WRAP (£65,691) on reducing food waste and collaborations with organizations like Unilever and the European Regional Development Fund.
Cathrine actively bridges academia and public engagement through media appearances (BBC, World Economic Forum, etc.) and policy consultations. She frequently advises companies and governmental agencies on consumer perception and behavior, emphasizing practical applications of her research findings.
