Magdalena Zawisza

Dr. Magdalena Zawisza is an Associate Professor at Anglia Ruskin University's Faculty of Science and Engineering, specializing in gender, consumer, and social psychology. Her work focuses on gender stereotypes in advertising, ambivalent sexism, and embodied cognition, with cross-cultural applications.

• PhD in Psychology from Royal Holloway, University of London
• MSc in Psychology from University of Gdańsk, Poland
• PGCert in Learning and Teaching for Higher Education from Royal Holloway

Research interests include:

• Gender portrayal in advertising effectiveness and societal impact
• Implicit and explicit stereotyping across cultures
• Persuasion techniques and elaboration processes
• Climate psychology and environmental connectedness
• Speciesism and animal welfare

Recent publications analyze 62-nation gender attitudes, global life satisfaction metrics, and climate behavior interventions. Her work has informed UK advertising policy changes and attracted media attention from BBC, The Independent, and The Conversation.

• Scientific Fellowships: Senior Fellow of Higher Education Academy (SFHEA)
• Awards: The Conversation Contribution Award (2017)

Grants include Innovate UK, British Academy/Leverhulme, European Regional Development Fund, and industry sponsorships from Unilever and Dolby. She leads the Centre for Societies and Groups and the Insights consultancy on responsible advertising.