معرفی
Carrianne Wallace is a Senior Lecturer and Associate Professor at the University of Chester with 27 years of experience in higher education. She teaches marketing and professional development across undergraduate and postgraduate programs in business, management, events, sports, and creative industries. Her doctoral research examines extended customer journey experiences in multi-actor contexts.
Educational Leadership: Wallace has held strategic roles in employability and enterprise education, developing curricula and quality assurance frameworks for diverse programs spanning Levels 4–7.
Research Focus: Her expertise centers on consumer behavior analysis, particularly extended customer journeys in service ecosystems. She investigates how interactions between multiple stakeholders shape service experiences in event tourism and professional service environments.
Industry Engagement: Integrates professional practice into pedagogy through modules like Live Events and International Marketing, emphasizing real-world application of theoretical concepts.
