معرفی
Karoline Wiegerink is Professor of City Hospitality at Hotelschool The Hague and Director of the Community Platform for Customer Centricity Professionals (PvKO) in the Netherlands. An economist and marketeer by training, she integrates academic research, industry consultancy, and managerial leadership. Her work emphasizes leveraging hospitality experiences to enhance urban livability, community engagement, and destination value.
Research Focus: Her expertise spans:
- City Hospitality: How urban spaces leverage hospitality for community cohesion and tourism sustainability.
- Customer Centricity: Human-centered approaches in service design across tourism, healthcare, and education.
- Event Marketing: Strategic live communication for brand experience and stakeholder engagement.
Publication Trends (2010-2022): Recent works analyze tourism dynamics in European cities, focusing on over-tourism mitigation, resident-driven hospitality models, smart city integration, and experiential metrics. She employs case studies, participatory frameworks, and living lab methodologies to bridge academic theory with industry applications.
Industry Collaboration: Leads PvKO and partners with NBTC, Kennisnetwerk Destinatie NL, and the European City Destination Alliance to transform research into tools for hospitable destination development.
