معرفی
Caroline JOUSSEMET is a Lecturer at SKEMA Business School (Sophia Antipolis) and Course Manager for the BBA program since 2021. She also teaches at the University of Nice Côte d'Azur. With a background in EM Lyon and Lancaster University, her expertise spans consumer goods marketing, B2B marketing, and pedagogical innovation. She launched consulting firm Atril Com in 2011, specializing in SME/start-up marketing strategies.
- Education: MBA in Marketing (Lancaster University, 1998); Master of Science in Management (EM Lyon, 1998); Management studies (Aston University, 1994)
- Professional Experience: Marketing Manager (2000–2011); Adjunct Faculty (SKEMA, 2011–2021)
Her research interests focus on integrating experiential learning through student projects and sustainable development initiatives. She actively participates in environmental advocacy through roles like Co-creator of 'Politico' educational game and elected mandate in Biot's Environmental delegation.
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