معرفی
Carmen Lages is an Associate Professor at Nova School of Business and Economics, specializing in Marketing. She co-founded the Leadership for Impact Centre and serves as Academic Director of its Leapfrog Program. Her research bridges marketing with social entrepreneurship and complementary medicine legitimacy.
- PhD in Marketing (2001), Warwick Business School
- Master of Arts in Marketing Communications (1996), Bournemouth University
- Bachelor in Public Relations (1995), ISMAI, Portugal
Her research focuses on social entrepreneurship, social impact, and legitimacy in marginalized markets, particularly CAM. She is the PI of an FCT-funded project on social entrepreneurship business models.
Her publications span journals like the Journal of Business Ethics, Sociology of Health & Illness, and Journal of Business Research, highlighting trends in social impact, market legitimacy, and export dynamics.
She has contributed to institutional frameworks through tools like the B2B-RELPERF scale and RELQUAL scale, advancing relationship quality metrics in marketing and export ventures.
