Luis Filipe Lages

Luis Filipe Lages is a Full Professor at Nova School of Business and Economics (Nova SBE), specializing in Marketing. He holds a PhD from Warwick Business School and has held visiting roles at Stanford University, London Business School, and MIT Sloan School of Management. He directs the VCW Lab, funded with over €1M in EU grants, focusing on innovation and value creation frameworks. His work emphasizes sustainability, decision-making, and space business applications.

Education:

• Aggregation in Marketing (2006), Universidade Nova de Lisboa
• Postdoctoral Fellowships (2001): Stanford University, MIT Sloan, and Warwick University
• PhD in Marketing and Strategic Management (2001), Warwick Business School

Research Focus: Lages’ work centers on innovation frameworks like the VCW-Value Creation Wheel, applied across industries from startups to Fortune 500 firms. Key themes include problem-solving methodologies, creativity in business, and sustainable value creation strategies. His research bridges theory and practice, with practical tools for real-world challenges.

Awards & Recognition:

• 2018 American Marketing Association Research in Excellence Award (JIBS article)

Labs & Projects: Director of the VCW Lab, developer of the VCW method, and contributor to EU-funded projects in Earth Observation and space business commercialization. His frameworks have been adopted globally for strategic decision-making and innovation management.