معرفی
Luís Filipe Lages is a Full Professor at the Nova School of Business and Economics (Universidade Nova de Lisboa), holding a PhD from the University of Warwick. He has served as a Visiting Scholar at Stanford, LBS, and MIT Engineering School, and as Visiting Faculty at MIT Sloan. He leads the VCW Lab (powered by the VCW method), which has secured over €1 million in EU grants and focuses on innovation, decision-making, and sustainability.
- Education
- Agregação in Marketing, Universidade Nova de Lisboa (2006)
- Postdoctoral in Marketing & International Business, Stanford University (2001)
- PhD in Marketing and Strategic Management, Warwick Business School (2001)
- MSc in Marketing, Coventry University (1996)
- BSc in Public Relations, Instituto Superior da Maia (1995)
His research spans innovation, value creation, problem-solving, creativity, new product development, and sustainability, with applications in space business and Earth observation. Recent publications emphasize sustainable export strategies, organizational ambidexterity, and technology transfer.
He received the 2018 American Marketing Association Research in Excellence Award for his JIBS article, which was highlighted for advancing global marketing literature. His work has been featured in the Wall Street Journal and TIME.
The VCW Lab under his direction explores frameworks like the VCW-Value Creation Wheel (www.ValueCreationWheel.com), applied across startups to Fortune 500 firms via platforms like www.openVCW.com. The lab's projects address tensions in earth observation, space business, and next-generation sustainability.
