Carlos Raúl Sánchez

Dr. Carlos Raúl Sánchez holds dual roles as a Visiting Lecturer at ISM and Associate Professor of Entrepreneurship and Marketing at Montpellier Business School. He earned a PhD in Management and Economics and has over 21 years of experience as a professor, researcher, and consultant across Spain, Mexico, France, Australia, and other regions. His expertise spans social innovation, frugal innovation, and customer-centric strategies, with a focus on bridging academic research and practical business applications.

He has extensive consulting experience with global brands, offering deep insights into business cultures in Latin America, Australia, France, and Spain. His pedagogical innovations include certifications in Lego® Serious Play®, Design Thinking, and Gamification, emphasizing experiential learning. His research outputs prioritize entrepreneurship education, social enterprise models, and cross-cultural consumer behavior analysis.

Key research themes include social innovation frameworks, frugal innovation in education, and typologies of consumer behavior in global markets. His work often intersects with microfinance, gender empowerment (as seen in his 2004 Mexican case study), and healthcare service optimization. Despite no listed awards or grants, his prolific publications reflect sustained academic contribution across multiple continents.