Calin Gurau

Dr. Calin Gurau is a Full Professor of Marketing at Montpellier Business School, France, where he teaches Strategic Marketing and International Business. His interdisciplinary research spans marketing, entrepreneurship, sustainability, and technology.

• University: Montpellier Business School
• Department: Marketing, Sales, & Branding
• Email: c.gurau@mbs-education.com

Research Themes: Marketing strategy, entrepreneurship, business model innovation, and technology adoption. His work explores sustainability in micro-enterprises, systemic leadership, and digital transformation in organizations.

Publication Trends: Focus on interdisciplinary intersections between entrepreneurship, technology, and sustainability, with recent works examining social incubators, financial cooperatives, and pandemic-era educational adaptations.

Conference Contributions: Presented research on systemic leadership, virtual teams, and sustainable fashion entrepreneurship at international conferences across Iceland, Spain, Romania, and Portugal.