Carlos Ferreira

Dr. Carlos Ferreira is an Assistant Professor Research at Coventry University's Research Centre for Business in Society, where he also serves as Academic Director for the Doctorate in Business Administration (DBA) program. His interdisciplinary research examines how data, technology, and economic systems intersect to address socio-environmental challenges, with particular focus on organizational legitimacy, sustainable consumption, and regional policy development.

Education: PhD from University of Manchester, MSc in Applied Environmental Economics, PgDip in Marketing, BSc in Psychology.

Research Interests: Ferreira's work bridges economic geography, institutional economics, and business ethics to analyze market formation dynamics, sustainable transitions in consumer industries (particularly coffee), and the societal implications of big data. His current projects investigate data-driven solutions for health and environmental challenges.

Consulting & Impact: Has advised UK retailers, Estonian/Latvian governments, Coventry City Council, and NGOs on sustainability policies, regional cooperation, and ethical data practices. Research findings presented to European Committee of Regions and informed EU post-2020 Regional Policy.