Carlos Trujillo Valencia

Carlos Trujillo Valencia is an Associate Professor in the Faculty of Management at Universidad de los Andes (Uniandes), Colombia. His academic work bridges behavioral economics, consumer decision-making, and sustainability, with a mission to connect market mechanisms with environmental and social goals. He teaches courses in Consumer Behavior, Market Research, Marketing Management, and Behavioral Science across undergraduate, master’s, and doctoral programs.

• PhD in Economics, Finance and Business, Pompeu Fabra University (2007)
• Master in Economics and Business, Pompeu Fabra University (2002)
• Bachelor in Business Administration, CESA, Colombia (1999)

His research focuses on sustainable consumption, behavioral spillover, consumer wisdom, and pro-environmental decision-making. He applies experimental and field methods to understand how psychological, social, and policy factors influence consumer choices. He leads the research group Markets and Decisions, fostering interdisciplinary work on individual and organizational decision processes.

His recent publications (2019–2025) explore topics such as eco-labeling in public procurement, the impact of consumer lockdowns on environmental behavior, and the role of online experiments in sustainability research. These works appear in high-impact journals including Journal of Business Research, PLoS ONE, Sustainability, and Journal of Public Policy and Marketing, reflecting a strong interdisciplinary trend combining behavioral science with environmental policy and marketing.

Trujillo has secured significant research funding from the United Nations Environment Programme (PNUMA) for projects on sustainable consumption in Latin America, including consumer information and product design. He has advised doctoral students and led applied consultancy projects with organizations such as Corredores de Davivienda and FIDUCOLDEX-INNPULSA. His work emphasizes real-world impact through policy recommendations and behavioral interventions.

He is actively involved in promoting responsible management education in the Global South and has contributed to understanding how business schools can internalize sustainability values. His ongoing research continues to explore the psychological underpinnings of sustainable lifestyles, with a focus on mindfulness, ethics, and systemic change.