معرفی
Byung Cheol Lee is an Assistant Professor in the Department of Marketing & Entrepreneurship at the C. T. Bauer College of Business, University of Houston. He holds a Ph.D. in Marketing from Columbia University and a BS in Economics and Statistical Science from Duke University, completed summa cum laude.
His research centers on consumer behavior in marketing, with a focus on word-of-mouth communication, recommendations, and consumer-brand relationships. These interests reflect a behavioral and psychological approach to understanding how consumers interact with brands and influence others through social channels.
Although no publications are listed in the provided text, his research trajectory suggests engagement with psychological drivers of consumer decisions and social influence mechanisms in digital and traditional environments.
Scientific Awards
Dr. Lee is involved in academic advising and research supervision within the marketing discipline. While specific grants or funded projects are not mentioned, his doctoral training at a top-tier institution indicates strong potential for external research support. He contributes to the academic mission of the Bauer College through teaching, research, and service.
He is affiliated with the Department of Marketing & Entrepreneurship, which fosters research and education in modern marketing strategies, consumer insights, and entrepreneurial innovation.
