Bryan Adams

Bryan Adams is a Clinical Associate Professor and Director of Sports, Entertainment and Arts Management Program and Director of Digital Marketing Strategy Undergraduate Program at Nazareth College's School of Business and Leadership. His work emphasizes experiential learning through partnerships with startups, digital certification programs, and real-world marketing challenges.

Education:

• B.A. in English, Nazareth College
• M.A. in Liberal Studies, Nazareth College

Research & Teaching Focus: Digital transformation, marketing technology, user experience design, and the intersection of ethics with digital strategies. He explores how brands can align social responsibility messaging with consumer values, such as in campaigns for non-GMO food products supporting homeless food pantries.

Advising & Engagement: Integrates Google Ads certification into coursework, enabling students to gain industry-recognized credentials. Mentors students through collaborative projects with real companies, emphasizing iterative problem-solving and leadership development. His classes use humor, case studies, and hands-on projects to bridge theory and practice.

Labs/Teams: Oversees programs like the Sports, Entertainment and Arts Management Program, fostering interdisciplinary leadership skills. Encourages small-class collaboration and strategic communication to prepare students for professional roles.