Jerry Zappia

Jerry Zappia is a Professor and Director of the Marketing Undergraduate Program at Nazareth College's School of Business and Leadership. Teaching since 1983, he combines academic expertise with extensive industry experience, having previously worked at C.H. Stuart and Parker Hannifin. His roles include former Dean of the School of Business and Leadership for 11 years before returning to full-time teaching.

• Education:
  • B.S. in Business and Accounting, SUNY Oswego
  • M.B.A. in Marketing, Rochester Institute of Technology
  • M.S. Ed, Nazareth College
  • Certified Digital Marketing Professional (CDMP), Digital Marketing Institute
• Teaching & Research Focus:
  • Marketing Strategy
  • Consumer Behavior
  • Entrepreneurship
  • Applied Research Methods

Zappia emphasizes interactive, technology-integrated pedagogy, prioritizing student engagement over traditional lectures. He advocates for internships, networking, and communication skills as critical for professional success. His career bridges academia and business, blending pricing strategy, marketing research, and customer relations expertise.