Brandon T. Wallace

Brandon T. Wallace serves as Assistant Professor at Indiana University's Media School, teaching MSCH-C218 Sports, Media, and Society and MSCH-B360 Sporting Hollywood. His office is located in Franklin Hall 230C with Monday 2-3pm and Wednesday 1-2pm office hours.

Education:

• Ph.D. (2024) in Kinesiology - Physical Cultural Studies, University of Maryland
• M.A. (2019) in Kinesiology - Physical Cultural Studies, University of Maryland
• B.A. (2017) in Sports Communication and Sociology, Bradley University

Dr. Wallace's research critically examines sport as a site of power relations through interdisciplinary lenses. His work centers on Sporting Social Movement Organizations (SMOs) using Know Your Rights Camp as primary case study, analyzing how sports organizations drive social change. He investigates intersections of race, media, and activism across micro-level organizational strategies and macro-level societal implications including Black radical politics and neoliberal fractures. His methodology spans critical discourse analysis, digital ethnography, and cultural studies frameworks.

Publication trends reveal consistent focus on racial politics within sports media ecosystems, evolving from commercial representations (streetball, LeBron James' The Shop) to contemporary activist movements (post-BLM advertising, KYRC). His work demonstrates increasing engagement with digital platforms and attention economies while maintaining critical race theory foundations.

Teaching and community work emphasize critical pedagogy through sport, aiming to illuminate cultural-political-economic tensions for scholars, athletes, and media professionals. Current research expands into sport media's adaptation to digital attention economies.