Brandon Boatwright

Brandon Boatwright is an Assistant Professor in the Department of Communication at Clemson University's College of Behavioral, Social and Health Sciences. He also serves as Director of the Social Media Listening Center, focusing on the intersection of sports, social media, and opinion leadership. His research explores digital communication trends, crisis narratives, and public relations strategies.

• Ph.D. in Communication & Information from the University of Tennessee (2020)
• M.A. in Communication, Technology, & Society from Clemson University (2013)
• B.A. in Communication Studies from Clemson University (2010)

Dr. Boatwright’s work spans sports communication, social media strategy, and crisis management. His publications address topics like athlete activism, healthcare storytelling during crises, and digital identity formation. He has taught courses on sport and society, public relations in sports, and qualitative research methods.

His recent research trends include analyzing social media’s role in political movements (e.g., #MeToo), crisis communication during national events (e.g., Ukraine-Twitter analysis), and opinion leadership in sports contexts. These studies often employ computational methods, semantic network analysis, and case studies.

Dr. Boatwright mentors students in communication theory and practice, with a focus on digital engagement. He collaborates with interdisciplinary teams across public health and political science, contributing to journals like Public Relations Review and Computers in Human Behavior.