معرفی
Jessica Hoffman serves as a Lecturer and Co-Director of the Social Media Listening Center in the Department of Communication at Clemson University's College of Behavioral, Social and Health Sciences. She teaches COM3230: Social Media Analytics and holds advanced degrees in strategic communication disciplines from three institutions.
Her educational qualifications include:
- Ph.D. in Strategic Communication, University of Central Florida (2025)
- M.S. in Communication Management, University of North Florida (2022)
- B.A. in Strategic Communication, Flagler College (2020)
Dr. Hoffman's research centers on risk and crisis communication frameworks applied to social media analysis, public relations strategies, harm reduction initiatives, and nonprofit management practices. Her work emphasizes practical applications for public health and safety challenges through the Social Media Listening Center's analytical capabilities.
Her recent publications demonstrate consistent focus on risk communication in health contexts, with 2025 research examining emergency training interventions during health crises and 2024 work analyzing food safety risk perceptions. These studies reflect interdisciplinary approaches bridging communication theory with public health implementation.
No scientific awards were documented in the source material.
Information regarding student advising activities and research grants was not provided in the available text.
As Co-Director of the Clemson Social Media Listening Center, Dr. Hoffman leads initiatives analyzing social media data for community engagement, public health modeling, and emergency response planning within the College's research ecosystem.
