معرفی
Bob Bastian is a Researcher (RTD-A) at the Department of Economics and Management, University of Trento, where he teaches Corporate Strategy for undergraduate Economics and Management programs and International Business courses for multiple master's programs including Behavioural and Applied Economics, Innovation Management, and International Management.
His research focuses on cognitive dimensions of entrepreneurship and strategic management, with particular emphasis on:
- Metacognitive processes in entrepreneurial decision-making
- Sustainable business model innovation
- International market entry under uncertainty
- Dark-side dynamics of entrepreneurial commitment
- AI-driven strategic uncertainty management
Analysis of his 2022-2025 publications reveals a strong trajectory connecting cognitive psychology with business strategy, where entrepreneurial metacognition serves as the central thread across diverse contexts from sustainability transitions to international expansion. His work consistently bridges theoretical frameworks with practical managerial implications, particularly in volatile business environments.
