معرفی
Bo Christensen is a Professor at Copenhagen Business School's Department of Marketing. His research examines creativity in design, marketing, and engineering contexts, focusing on cognitive processes, idea evaluation, and collaborative dynamics. He employs experimental methods to study innovation mechanisms and technology-supported creativity.
Christensen teaches courses in organizational creativity, cognitive psychology, and design entrepreneurship. His publications analyze how design thinking influences entrepreneurial outcomes and educational models. Awarded the 2013 Design Studies Award for outstanding research, he investigates analogical reasoning and mental simulation in creative work.
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