معرفی
Bipasha Ghosh is a Clinical Assistant Professor of Technology and Marketing at Yeshiva University. Her work focuses on leveraging emerging technologies such as AI, blockchain, the Metaverse, IoT, and VR to transform marketing strategies and consumer engagement. She teaches 'Reimagining Marketing with Emerging Technologies,' a course addressing rapid shifts in consumer behavior and technological innovation.
Her research interests include predictive marketing, customer-centricity, and the application of AI-driven strategies for business growth. With extensive industry experience, she has built global media, VR, and esports brands, emphasizing data-driven approaches and community engagement.
Ms. Ghosh's professional background combines academic instruction with practical expertise in brand development and marketing effectiveness. She can be contacted at bipasha.ghosh@yu.edu for academic collaborations or media inquiries.
