معرفی
Bilal Akbar is a Senior Lecturer at the Nottingham Business School, Nottingham Trent University, specializing in Marketing. His work focuses on marketing for social good, behavior change, SDGs integration in education, and qualitative research methods, particularly the Delphi method. He emphasizes student-centric pedagogy and curriculum co-creation.
- Editorial roles: Journal of Social Marketing
- Committee involvement: Ethics Committee, Social Marketing Standards, and Knowledge Exchange committees at the International Social Marketing Association
- Collaborations: The Magic Dentist charity, IUCN SSC CEC Behaviour Change Task Force
His research explores social marketing ethics, program success/failure analysis, and environmental sustainability, with publications in top journals like European Journal of Marketing and Journal of Marketing Education. He supervises doctoral students and contributes to global initiatives on health and sustainability.
Recent articles highlight his work on pro-environmental interventions, maternal health incentives, and SDGs in marketing curricula. He actively participates in academic conferences and industry partnerships.
