معرفی
Bilal Akbar is a Lecturer in Marketing at the College of Business, Law and Social Sciences. His research focuses on social marketing practices, behavioral health interventions, and challenges within the discipline of social marketing. He has contributed to journals such as Health Marketing Quarterly and International Review on Public and Nonprofit Marketing.
Key research interests include analyzing factors contributing to successful social marketing campaigns, exploring paradoxes in the discipline, and bridging gaps between theory and practice in public health contexts. His work emphasizes interdisciplinary approaches linking marketing strategies with public policy and behavior change initiatives.
Recent publications (2021–2022) address challenges in social marketing, including paradoxes in disciplinary development and practical implementation. His articles highlight opportunities for innovation in health communication and nonprofit marketing strategies.
No scientific awards, grants, or advising roles are explicitly documented in the provided text. No laboratory affiliations or future works are mentioned.
