Berta Tubillejas Andres

Berta Tubillejas Andres is a Professor in the Department of Marketing and Market Research at the Faculty of Economics, University of Valencia. She is affiliated with the Inter-university Institute of International Economics (IEI) and the research group SIV (Service, Innovation, Value), focusing on service quality, innovation, and value creation in service ecosystems.

Her primary research interests lie in marketing and market research, with a specialized focus on the service environment (Artscape) and its impact on audience behavior in the performing arts. Her work bridges marketing theory with cultural and experiential consumption, particularly examining how physical and sensory environments shape customer experiences and decision-making.

She completed her doctoral studies at the University of Valencia with a thesis titled "El entorno del servicio -Artscape- y su influencia en el comportamiento del asistente de artes escénicas" (2015), supervised by Dr. Amparo Cervera Taulet and Dr. Haydeé Calderón García. Her research contributes to understanding service design and customer engagement in cultural institutions.

While no specific publications or awards are listed in the provided text, her ongoing affiliation with active research groups suggests continued scholarly activity in service marketing and experiential consumption.

• Research Group: SIV Service, Innovation, Value
• Institutional Affiliation: Inter-university Institute of International Economics (IEI)

She is involved in thesis supervision and academic mentoring within her faculty, contributing to graduate education in marketing and economics. There is no indication of part-time status, retirement, or former staff designation, confirming her active role in the department.