Carla Ruiz Mafe

Carla Ruiz Mafe is a Professor in the Department of Marketing and Market Research at the Faculty of Economics, Universitat de València. Her academic work is centered on digital marketing, consumer behavior in virtual environments, and interactive purchasing models.

Her research interests include:

• Digital and e-Marketing
• Consumer behavior in online and virtual contexts
• Market research methodologies
• Interactive customer relationships

She is actively involved in two research groups: DIGIMK.COM (Digital Marketing and Communications) and the eMARKETING Research Group. These groups focus on advancing knowledge in digital marketing strategies and online consumer engagement.

Dr. Ruiz Mafe earned her PhD from the Universitat de València with a dissertation titled "Comportamiento del consumidor en los entornos virtuales. Propuesta de un modelo de relaciones en la compra interactiva" (2005), supervised by Dr. José Enrique Bigné Alcañiz.

She has no listed scientific awards or recent publications in the provided text, and there is no indication of advising students or securing grants. However, her sustained affiliation with research groups suggests ongoing scholarly activity.