RAFAEL MARTIN CURRAS PEREZ

RAFAEL MARTIN CURRAS PEREZ is an Associate Professor in the Department of Marketing and Market Research at the Faculty of Economics, University of Valencia. His academic work is focused on marketing theory, digital marketing, and consumer behavior, with a particular emphasis on corporate social responsibility communication and brand perception.

His research interests include:

• Digital Marketing and Communications
• Corporate Social Responsibility (CSR) Communication
• Consumer Behavior and Brand Identification
• Market Research Methodologies
• E-Marketing Strategies

The trends in his research, as inferred from his thesis and affiliations, indicate a consistent focus on how ethical corporate communication influences consumer attitudes and behaviors, particularly in digital contexts. He is affiliated with the DIGIMK.COM research group, which specializes in digital marketing innovation.

He completed his doctoral studies at the University of Valencia in 2007 with a thesis on CSR communication, image, and consumer identification. His PhD was supervised by Dr. José Enrique Bigné Alcañiz.

He has been involved in research through the DIGIMK.COM group and previously with the eMARKETING research group.