Jose Eduardo Tronch Garcia de los Rios

Jose Eduardo Tronch Garcia de los Rios is a permanent faculty member at the Universitat de València, affiliated with the Faculty of Economics and the Department of Marketing. He is an active researcher in the eMARKETING Research Group, focusing on digital marketing and consumer behavior in online environments.

Research Interests: His work centers on digital marketing, particularly consumer behavior in Web 2.0 contexts, with applications in the tourism sector. His research integrates market research methodologies with interactive technologies to understand evolving consumer engagement.

He earned his PhD from the Universitat de València in 2014 with a thesis titled Comportamiento del consumidor en entornos 2.0. Propuesta de un modelo de relaciones aplicado al sector turismo, supervised by Dr. Carla Ruiz Mafé and Dr. Silvia Sanz Blas.

No scientific awards or publications are listed in the available information.

Advising and Grants: There is no public information available regarding students supervised or research grants obtained.

Labs and Teams: He is a member of the eMARKETING Research Group, which focuses on digital marketing strategies, online consumer behavior, and emerging trends in e-commerce and digital platforms.