معرفی
Maria Walesska Schlesinger is an Associate Professor in the Department of Marketing and Market Research at the Faculty of Economics, Universitat de València, Spain. She is affiliated with the Inter-university Institute of International Economics (IEI) and the research group SIV (Service, Innovation, Value), focusing on service-driven innovation and value co-creation in educational contexts.
Her research centers on relationship marketing strategies within higher education, particularly the lifelong engagement between universities and their graduates. Key themes include alumni relations, institutional sustainability through continuous learning models, and the transformation of universities into lifelong learning centers. Her work bridges marketing theory with educational policy and institutional strategy.
The available data does not include recent publications, but her research trajectory suggests strong alignment with service-dominant logic, stakeholder engagement, and innovation in public-sector marketing. Future work likely continues to explore digital transformation in alumni management and personalized learning pathways.
She earned her PhD from the Universitat de València with a thesis titled Un enfoque de marketing de relaciones egresado-universidad para la configuración de las universidades como centros de formación a lo largo de la vida del individuo: una aplicación a la Universitat de València (2010), supervised by Dr. Amparo Cervera Taulet.
While no scientific awards or grants are listed in the provided text, her ongoing affiliation with active research groups indicates sustained scholarly contribution. She may supervise graduate students within the SIV research group, though no advisees are explicitly named.
She is involved with the SIV (Service, Innovation, Value) research group and the Inter-university Institute of International Economics (IEI), both of which foster interdisciplinary collaboration in service science, innovation economics, and educational marketing.
