Bernard Simonin

Bernard Simonin is a Professor of Marketing and International Business at The Fletcher School of Law and Diplomacy, Tufts University. He holds a PhD in International Business from the University of Michigan and an MBA from Kent State University. His research focuses on strategic alliances, brand management, knowledge management, and international marketing. He has taught at institutions such as Harvard University, University of Washington, and Autonoma University of Barcelona.

Research Interests:

• Strategic Alliances
• Nation Branding & Nonprofit Branding
• Brand Communities & Symbiotic Marketing
• Market Orientation & Customer Satisfaction
• Knowledge Management & Organizational Learning

Notable Achievements:

• Emerald Literati Award for Excellence (2018)
• Tufts Teaching with Technology Award (2012)
• Author of over 40 publications in top journals such as Journal of International Marketing and Strategic Management Journal
• Expertise in cross-sector collaboration and nonprofit strategies

Teaching & Leadership:

• Course developer for Global Marketing Management and Strategic Marketing for Nonprofits
• Active in cross-university collaborations and international teaching engagements