معرفی
Prof. Dr. Benoit Séguin is an Associate Professor in Sport Management at the University of Ottawa, specializing in Sport Marketing. He has collaborated with the Research Team Olympia at Johannes Gutenberg University in Mainz and actively engaged with the International Olympic Academy (IOA) since 2006, where he lectures on Olympic marketing and coordinates seminars.
- Education: Doctorate from the University of Strasbourg (2003), M.Sc. from West Virginia University, B.Sc. from Florida State University.
- Research Focus: Olympic brand perception, sponsorship benchmarks, cultural differences in sport branding, and comparative analyses of American and European sport models.
- Professional Roles: Past President of Diving Canada, Vice-President of the Aquatic Federation of Canada, member of the Canadian Olympic Committee, and facilitator of the Canadian Olympic Academy since 2002.
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