
معرفی
Benoit Séguin is a Professor at the Department of Management, HEC Montréal. He holds a PhD in Sport Sciences from Université de Strasbourg, an MSc in Physical Education - Sport Management from West Virginia University, and a BSc in Physical Education – Sport Management from Florida State University. His research interests focus on sports management, event management, and marketing within the sports industry, as reflected in his recent teaching activities such as 'Gestion évènements sportifs' and 'Marketing du sport'. He is actively involved in academic supervision, with courses offered in 2024 and 2025. His current research is forthcoming, indicating upcoming contributions to the field. No scientific awards or grants are explicitly listed in the provided texts. He is based at HEC Montréal's main campus in Montréal, Canada, and can be reached at his office 5.226.




