Belinda Barton

Dr. Belinda Barton serves as Assistant Professor at Bond University's Centre for Data Analytics within the Bond Business School. She actively supervises PhD students and maintains research collaborations across multiple institutions, with recent activities documented through 2025 including conference presentations and publications.

Her research focuses on consumer behavior with particular emphasis on how consumption patterns affect wellbeing. Key areas include:

• Scarcity effects on consumer decision-making
• Experiential versus material consumption outcomes
• Payment dynamics in social consumption contexts
• Meta-analytic approaches to synthesizing consumer research

Her methodological expertise combines experimental research with systematic literature reviews to identify generalizable patterns and moderating effects.

Recent publication trends (2021-2025) show consistent output in consumer psychology journals, with increasing focus on meta-analytic techniques applied to wellbeing outcomes. Her 2025 work examines generative AI in evidence synthesis and tourism scarcity effects, building on earlier foundational meta-analyses of experiential consumption advantages.

Professional engagement includes:

• Membership in Bond University's Collaborative Evidence Synthesis Group
• Invited presentations at international conferences (2023-2025)
• Media contributions to major outlets on consumer behavior topics

She actively supervises HDR students, particularly interested in projects examining scarcity influences and experiential consumption outcomes, while maintaining strong industry connections through media appearances and professional development activities.