معرفی
Dr. Basil G. Englis is the Richard Edgerton Professor of Marketing and Chair of the Marketing and Management Department at Berry College's Campbell School of Business. He holds a PhD in Experimental Psychology from Dartmouth College and is a Research Fellow at the University of Groningen’s Centre of Entrepreneurship. His research focuses on consumer psychology, sustainable consumption, brand symbolism, and the role of the 'voice-of-the-consumer' in innovation and entrepreneurship. Englis has consulted for major firms like Caterpillar, Booking.com, and Procter & Gamble through his firm Mind/Share, Inc., specializing in consumer research and litigation support. His work has been funded by NSF, USDA, and other institutions, resulting in over 85 publications.
Education:
- Ph.D. in Experimental Social Psychology, Dartmouth College
- B.A. in Psychology/Sociology, Hunter College, CUNY
Research Interests:
- Consumer Psychology and Behavior
- Sustainable/Green Marketing
- Brand Symbolism and Imagery
- Innovation and Entrepreneurship
- Consumer Socialization via Media
Consulting & Expert Work:
- Expert witness in high-profile litigation involving brands like Brooks Sports and World Wildlife Fund
- Consultant for global corporations including American Airlines, Hasbro, and Under Armour
- Founder of Mind/Share, Inc., offering consumer research and strategy services
Grants & Funding:
- Support from NSF, USDA, Guggenheim Foundation, and others
- Focus on consumer behavior, innovation assessment, and market-driven strategies
Labs/Teams: Leads Berry’s marketing research initiatives and collaborates with international institutions like the University of Groningen. His work integrates academic research with practical business solutions.
