معرفی
Professor Americus Reed II is the Whitney M. Young Jr. Professor of Marketing at the Wharton School, University of Pennsylvania, where he has been a faculty member since 2000. His research focuses on identity-based consumer behavior, brand communities, and symbolic self-expression in marketing contexts.
- Education: PhD in Marketing (University of Florida), MS in Marketing, BA in Psychology (Georgia State University)
As a leading identity theorist, Reed examines how social identity, values, and judgments shape purchasing decisions. His recent work explores moral decoupling mechanisms and AI integration in advertising. Articles appear in top journals like Journal of Consumer Research and Journal of Personality and Social Psychology.
Award highlights include:
- Society for Consumer Psychology 2023 Distinguished Scientific Contribution Award
- Steenkamp Long-Term Impact Award (2023)
- Journal of Consumer Research Best Paper (2009)
- Robert Ferber Award Honorable Mention (2005)
Reed teaches Consumer Behavior, Marketing Strategy, and Consumer Neuroscience at undergraduate, graduate, and executive levels. He hosts Sirius XM's Marketing Matters podcast and consults through his firm Persona Partners, working with global brands like Nike, Apple, and Disney.
