Barbara Masser

Professor Barbara Masser holds the ARCLB Chair in Donor Research at the School of Psychology, University of Queensland. She specializes in applying social psychological theory to address real-world challenges, particularly in donor recruitment, blood donation systems, and reducing bias in legal contexts. Her work integrates with industry partners like Australian Red Cross Lifeblood and police agencies to develop evidence-based solutions.

Education: B.A. (Honors), M.Sc. (Coursework), and Ph.D. in Psychology from the University of Kent, UK. Her research spans over 19 years, yielding 100+ peer-reviewed publications in journals such as Annals of Behavioral Medicine and Journal of Personality and Social Psychology.

Key research areas include donor behavior, perceptions of sexual assault, and gender discrimination. She leads the Donor Research Network (DORN), focusing on substances of human origin (SoHO) donation. Her projects address donor retention, health equity, and policy improvements in healthcare systems.

Recent initiatives include studies on genomic testing in blood donation, inclusion of gender-diverse populations, and public health responses to crises like the 2020 pandemic. Collaborations with international researchers and health organizations underscore her commitment to translational research with practical societal impact.