معرفی
Baiba Renerte is a Postdoctoral Researcher at the University of Zurich's Department of Banking and Finance (Faculty of Business, Economics and Informatics) and a Senior Behavioral Scientist in Novartis' Ethics, Risk & Compliance team. Her work bridges academia and industry, focusing on behavioral economics, organizational behavior, and ethical decision-making.
Affiliations: University of Zurich (Postdoc, 2022–present), Novartis (Associate Director, 2021–present), Thurgau Institute of Economics (Postdoc, 2019–2022), UBS Y Think Tank (2018–2019).
Education: PhD in Economics (University of Konstanz, 2019), M.Sc. Economics (University of Kiel, 2014), B.Sc. Business & Economics (Stockholm School of Economics in Riga, 2011).
Research Interests: Behavioral Ethics, Group Decision-Making, Public Health Compliance, and the application of behavioral science to promote honesty in corporate environments. Key themes include vaccine hesitancy among healthcare workers, ethical organizational cultures, and crisis management strategies.
Notable Publications: Her work on vaccine hesitancy in Swiss hospitals (2022) and mask-wearing behavior (2021) has advanced understanding of behavioral drivers in public health. She also explores strategic incentives in prosocial behavior (2022) and group overconfidence in investments (2023).
Professional Contributions: Advises boards on crisis management, guides banks on long-term strategy, and collaborates with the Center for Crisis Competence on strategic advice. Her interdisciplinary approach integrates experimental economics, neuroeconomics, and organizational behavior to address real-world challenges.
