Athanasios Krystallis

Athanasios Krystallis is an Associate Professor of International Business at the American College of Greece (ACG) and Executive Director of the Center of Excellence in Food, Tourism & Leisure (CoEFTL). He also serves as an Adjunct Researcher at the Athens University of Economics and Business. His academic career includes prior roles as Professor of Food Marketing at Aarhus University School of Business, Denmark.

Education:

• PhD in Cognitive Psychology and Applied Statistics, University of Newcastle upon Tyne, UK (2003)
• Master of Science in International Agribusiness, University of Newcastle upon Tyne, UK (2001)
• Bachelor in Agriculture Sciences, Aristotle University of Thessaloniki, Greece (1998)
• Postdoc in Food Marketing and Consumer Behavior, Agricultural University of Athens, Greece (2003)

Research focuses on consumer behavior, product differentiation, and market research design. Key areas include ethical consumerism, sustainable food consumption, and cross-cultural marketing strategies. His work spans industries like food, wine, tourism, and healthcare.

Publications: Over 100 peer-reviewed articles in journals like Food Quality and Preference and International Journal of Retail and Distribution Management, with a focus on aquaculture, consumer segmentation, and value-based marketing.

Awards: Marie-Curie fellow (EMAC, AMS, AAWE member). Active in grants and consulting, with expertise in EU-funded projects and market strategy development.

Labs/Teams: Leads CoEFTL, collaborating on food, tourism, and leisure innovation projects.