Athanasios Krystallis-Krontalis

Athanasios Krystallis-Krontalis is Professor of Marketing and Executive Director of the Center of Excellence in Food, Tourism and Leisure at The American College of Greece. His research specializes in consumer behavior analysis and market research for differentiated products/services.

With over 100 peer-reviewed publications in ASB and ISI-ranked journals, his work focuses on customer-centric product development and service innovation strategies. He maintains an active consulting practice serving multinational corporations across multiple industries.