Athanasios G. Patsiotis

Athanasios G. Patsiotis is a Professor of Marketing at the American College of Greece (ACG), serving in the School of Business and Economics since 1999. He has held leadership roles, including Head of the Marketing Department from 2020 to 2024. His expertise spans academic and professional realms, with prior experience in marketing and logistics management in Athens and London.

Dr. Patsiotis holds a BSc in Mathematics from the University of Athens, an MA in Marketing from the University of Westminster (London), and a PhD in Marketing from the University of the West of England.

His research focuses on customer service dynamics, consumer resistance behavior, technological innovation adoption, and graduate employability. He has contributed to peer-reviewed journals such as the International Journal of Retail and Distribution Management, Journal of Services Marketing, and Higher Education, Skills and Work-Based Learning. Since 2017, he has served on the editorial review board of the International Journal of Bank Marketing.

Teaching responsibilities include undergraduate and postgraduate courses in Marketing, Management, and International Business. His professional background bridges academia and industry, emphasizing practical applications of marketing strategies and service operations.