Toula Perrea

Toula Perrea is a Marketing faculty member at Deree – The American College of Greece since 2016, teaching courses in Principles of Marketing, Consumer Behavior, and Public Relations. She holds a BS from Deree, an MS from the University of Newcastle upon Tyne, and a PhD from Aarhus School of Business & Social Sciences, Denmark. Prior to her current role, she served as a Research Fellow at Aarhus School of Business for seven years, focusing on food marketing and consumer behavior in innovation and product development.

Her research interests include food marketing strategies, consumer decision-making processes, and the impact of emerging technologies on food consumption. Dr. Perrea has contributed to European Union-funded projects under Framework Programs FP5, FP6, and FP7, and is a member of the European Institute for Advanced Studies in Management (EIASM). Her work bridges academic research with industry insights, having previously held managerial roles in the FMCG sector (tobacco and food industries) and market research.

Publications highlight her focus on consumer attitudes toward innovative food products, cross-cultural marketing dynamics, and sustainability in food systems. She has presented at conferences such as EMAC (European Academy of Marketing Science) and IFMR (Institute of Food Product Marketing Research), emphasizing empirical studies on customer value perceptions and green food production.

Dr. Perrea’s academic contributions align with ACG’s mission to blend theoretical knowledge with practical applications, reflecting her dual expertise in academia and industry.