Astrid Reichel

Univ.-Prof. Mag. Dr. Astrid Reichel is a tenured Professor at the University of Salzburg's Department of Business Administration under the Faculty of Law and Economics. Since March 2016, she has led the Human Resource Management unit and co-leads the Knowledge Network Law, Economics, Working World. Her career spans prestigious institutions including Vienna University of Economics and Business, Simon Fraser University, and Aalto University, with roles ranging from research assistant (2001-2005) to associate professor (2005-2016).

Her research bridges strategic HRM with digitalization, focusing on algorithmic HRM's behavioral impacts, gender dynamics in HRM professionalization, and career resilience across global contexts. Recent work examines AI ethics in recruitment, hybrid work's structural effects, and workers' responses to algorithmic evaluation through the lens of Strathern’s paradox. She has secured multiple research grants and leads projects like Good Work (2024-2026) and VEKIP (2023).

Key scientific recognitions include the Carolyn B. Dexter Award (2020), Best International Symposium Award (2019), and Best PhD Student Paper Award (2018). She actively contributes to academic discourse through conference leadership, editorial roles, and media engagement on topics like part-time leadership paradoxes and gender equality in institutions.