Astrid Lange

Dr. Astrid Lange is a researcher at the Department of Economics, Entrepreneurship and their Didactics (WE-Did) within the College of Mathematics, Natural Sciences, Economics and Computer Science at the University of Hildesheim. Since April 2020, she has served as the scientific leader of the Competence Workshop for Entrepreneurship and Transfer (KET). Her career spans multiple institutions, including Brandenburg University of Technology Cottbus (2007-2013), University of Ulm (2007), and freelance work in giftedness research since 2006.

• Focus on entrepreneurship education, theory of planned behavior, and career management
• Active in third-party funded research projects (e.g., KET 2.0, BeSt F:IT, EXIST-GTW)
• Recipient of the 2013 Science Award by the Association of Berlin Merchants and Industrialists

Research Interests
Her work integrates psychological theories into entrepreneurship education, particularly examining career decision-making and gender dynamics in economic contexts. She applies the theory of planned behavior to analyze entrepreneurial intentions and focuses on economic education and social change through applied psychology.

Publications & Projects
Her five recent publications (2010-2019) explore interdisciplinary entrepreneurship training, career management, and gender-specific barriers in business creation. Current projects include KET 2.0 (2025-2028) with EU funding, focusing on sustainable entrepreneurship frameworks.

Awards & Collaborations
She received the 2013 VBKI Science Award and contributes to academic networks like the German Society for Economic Education (DeGÖB) and the Rotary Club's economic education initiatives.