Astrid Lange

Dr. Astrid Lange is a researcher at the Chair of Organization and General Management at Brandenburg University of Technology Cottbus. Her work focuses on entrepreneurship education, political-economic attitudes, and gender-specific entrepreneurial beliefs.

• Educational background includes PhD in Business Administration

Research interests center on applying the Theory of Planned Behavior to entrepreneurial intentions, analyzing gender perceptions in entrepreneurship, and developing teaching tools like electronic audience response systems. She has extensively studied human capital's impact on startup motivations and strategies for fostering entrepreneurial cultures at universities.

Her publications from 2008-2012 demonstrate a consistent focus on:

• Educational technology integration
• Gender dynamics in business founding
• Demographic challenges in workforce planning

As part of the EXIST-III and MobIUP projects, she contributed to understanding entrepreneurial success criteria and creating training materials for business seminars. Her work bridges academic research with practical applications through transfer materials and interdisciplinary workshops.