معرفی
Professor Ashley Braganza serves as Dean of Brunel Business School at Brunel University London and holds the Chair in Business Transformation. He founded and co-directs Brunel's interdisciplinary Research Centre for Artificial Intelligence (established 2018), which includes a dedicated AI Lab and forms part of Brunel's broader AI Ecosystem. His leadership secured £3.5 million in grants during the 2022/23 academic year and a recent €5.8 million ELOQUENCE EU project (2024-2027).
His academic qualifications include a PhD in Organisational Change and Information Systems from Cranfield University and an MBA in Strategic Management Responsibility from the University of Strathclyde.
Professor Braganza's research centers on artificial intelligence, big data, change management, strategy implementation, process and knowledge management, and transformation-enabled information systems. His practice-based approach stems from over 40 major consultancy projects with global organizations including BT, Microsoft, McDonald's, Astra Zeneca, and UN agencies. He champions interdisciplinary experiential learning and rigorous academic research with real-world applications.
Analysis of his 15 most recent publications reveals dominant trends in applying AI and digital technologies to healthcare supply chains, blockchain governance, and socioeconomic challenges like digital poverty. His work consistently bridges operations management, information systems, and social sciences while examining human-organizational impacts of technological transformation.
His distinguished recognition includes:
- Election to the British Academy of Management College of Fellows for 25+ years of scholarly contribution and community service
Professor Braganza has directed significant research initiatives including the British Academy-funded digital poverty study in Margate, UK-India collaborative projects on AI in healthcare productivity, and curriculum development for special needs trainers. His consultancy assignments with major corporations have co-created practical frameworks for implementing complex organizational change programs.
He founded and chairs the British Academy of Management Special Interest Group in Transformation, Change and Development, and directs Brunel's AI: Social and Digital Innovation Research Centre, fostering cross-disciplinary collaboration through the Operations and Information Systems Management Research Group (OISM).
