معرفی
Arwen Matos-Wood is an Associate Professor of Marketing and Department Co-Chair at Covenant College, where she has been on faculty since 2018. She holds a PhD in Business Administration (Marketing) from Kennessaw State University’s Coles College of Business, an MBA from the University of North Carolina, and a BS from Thomas Jefferson University. Her research focuses on consumer behavior, marketing research, and new product development, with notable work on retailer donation strategies and ethical marketing’s impact on brand equity. She has presented at conferences like the Atlantic Marketing Association and the Association of Marketing Theory & Practice. Beyond academia, she is an avid field hockey enthusiast, enjoys reading, cycling, and paddle boarding, and values mentorship in a rigorous yet nurturing academic environment.
- Education:
- PhD, Business Administration (Marketing), Coles College of Business, Kennessaw State University
- MBA, University of North Carolina
- BS, Thomas Jefferson University
Her research explores intersections of consumer ethics, nonprofit marketing, and brand equity. Recent work analyzes how targeted promotions influence donor behavior in nonprofits and how perceived ethicality shapes consumer trust in brands. She balances academic rigor with practical insights from her career in Fortune 500 corporations, offering students real-world marketing expertise.
