Anu Vij

Anu Vij is an Associate Professor of Management Strategy and Academic Affairs Director at EM Normandie since 2023. She holds a Ph.D. in Commerce from Kurukshetra University (India, 2003), with a thesis analyzing comparative advertising’s impact on brand choices. Her research focuses on marketing strategies, consumer behavior, and management practices in service sectors, emphasizing technology integration in education and industry practices.

Educational Background:

• Ph.D. in Commerce, Kurukshetra University, India (2003)

Research Interests: Her work explores consumer behavior dynamics, digital marketing effectiveness, CSR practices, and sustainable tourism strategies. She advocates for technology-driven educational models to enhance student engagement and learning outcomes.

Recent Trends in Publications: Her recent articles highlight UAE’s post-COVID tourism recovery, ethical selling frameworks, and nature-based tourism marketing. She also examines CSR disclosure policies in Libya and the UAE, emphasizing corporate accountability and sustainability.

Professional Experience: Before EM Normandie, she taught at institutions like Al Dar University College (Dubai) and Skyline University College (Sharjah). She also worked in business development at Nelito Systems Private Limited (India).

Labs/Teams: No specialized lab affiliations mentioned, though her work integrates interdisciplinary collaborations in hospitality and tourism sectors.