Answin Vilmar

Prof. Dr. Answin Vilmar is a marketing scholar with over 20 years of experience in marketing agencies and 15+ years as an academic at institutions including IST University of Applied Sciences (since 2013). His expertise spans marketing ethics, sustainability, brand cooperation, and creative processes.

• Education: B.A. in International Marketing, Dipl.-Kfm., and Dr. rer. oec. from Technical University Berlin, Vienna University of Economics, and N.I.H.E. Dublin
• Current Roles: Member of the University Council, owner of VILMARKETING consultancy, and operator of www.good.marketing

His research focuses on social marketing, sustainable branding, and creativity in campaigns. Over his career, he has advised >100 brands and authored numerous publications on:

• Brand extensions in cultural venues
• Green marketing strategies
• LOHAS consumer markets
• Virtual team creativity
• Textile sustainability certification
• Workforce development campaigns

Recent case studies analyze the Tonhalle Duesseldorf, Tchibo’s education initiatives, and tools for skilled crafts workforce shortages. His work emphasizes ethical marketing practices and creative risk-taking.