Anette Scholz

Anette Scholz is a Professor at Burg Giebichenstein University of Art and Design Halle since 2005 and Prorector since 2014. She combines academic work with her role as co-founder of multimedia agency SCHOLZ & VOLKMER, focusing on communication design and innovation.

• 1994–2002: Managing Director of SCHOLZ & VOLKMER
• 2014–2018: Prorector at Burg Giebichenstein
• 2016: Led marketing campaign for Saxony-Anhalt universities

Her research and practice spans Communication Design, Digital Marketing, and Sustainable Design. She pioneered projects like NFC-enabled backlit posters for Mezzo Mix, blending physical retail with digital engagement, and visual merchandising solutions for USM Haller furniture.

Scholz’s work has earned 300+ international awards, including Cannes Lions Grand Prize and Ad Age’s Most Creative Multimedia Agency. She also contributes to academic governance and has led university branding initiatives.

• Regular jury member at Cyber Lions, ADC, The One Club, German Design Awards
• Co-publisher of German Advertising Annual
• Active in exhibitions like 'ZUKÜNFTE' and 'Kammer der (Um-)Ordnung'