Anne Toldbod Jakobsen

Anne Toldbod Jakobsen serves as a PhD fellow in the Department of Marketing at Copenhagen Business School (CBS), where she conducts research at the intersection of consumer culture theory and sustainable consumption. Her academic profile is enriched by six years of professional experience as a brand strategy practitioner, providing practical insights that inform her scholarly investigations into contemporary consumer behavior.

Her educational foundation was built at CBS through a Master's degree in Business Administration and Organizational Communication. This advanced training equipped her with theoretical knowledge and methodological skills essential for her current doctoral research.

• Master of Business Administration and Organizational Communication, Copenhagen Business School

Dr. Jakobsen's research program centers on sustainable consumption practices through the lens of consumer culture theory. She specifically examines how consumers interpret, derive meaning from, and sometimes resist sustainable consumption initiatives. Her doctoral project investigates the mainstreaming of ethical consumption and the multifaceted roles played by various marketplace actors in shaping this evolving consumption culture. Her primary research domains include Sustainable Consumption, Consumer Behavior, Ethical Consumption, and Climate-Friendly Food Consumption, with particular emphasis on the cultural and social processes underlying consumer engagement with sustainability.

Her scholarly output includes a 2016 journal article published in Nyhedsbrevet om Forbrugeradfærd (Newsletter on Consumer Behavior), where she co-authored research on value co-creation in consumer contexts. This early work demonstrates her interest in collaborative value construction and sets the stage for her current doctoral investigations into sustainable consumption cultures. Her publication record reflects a consistent focus on the cultural dimensions of consumer behavior and sustainability.

As a doctoral candidate, Anne Toldbod Jakobsen is not currently supervising graduate students. While her profile does not specify research grants she has received, her position as a PhD fellow at CBS suggests institutional support for her doctoral research. Her methodological expertise lies in qualitative approaches, particularly in-depth consumer interviews, which she applies to explore complex questions about meaning-making in consumption.

Her research is conducted within the supportive academic environment of CBS's Department of Marketing, though specific laboratory facilities or dedicated research teams are not mentioned in her current professional profile.